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Test and Learn is a set of practices followed by retailers, banks and other consumer-focused companies to test ideas in a small number of locations or customers to predict impact. The process is often designed to answer three questions about any tested program before rollout: # What impact will the program have on key performance indicators if executed across the network or customer base? # Will the program have a larger impact on some stores/customers than others? # Which components of the idea are actually working? == Historical context == Test and Learn has been systematically applied as far back as 1988 by Capital One. Capital One has been aggressive about testing since the firm was founded, testing everything from product design to marketing to customer selection to collection policies. In a single year, the company performs tens of thousands of tests, allowing it to offer thousands of different types of credit cards to customers, based on the knowledge gained from their tests. Richard Fairbank, CEO of Capital One, called test and learn "a marketing revolution that can be applied to many businesses". 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Test and learn」の詳細全文を読む スポンサード リンク
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